Miller High Life - "SUV" by ANDY Awards 2004
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Miller High Life - "SUV"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | SUV |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | July 2002 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement for Miller High Life opens in a serene suburban scene, showcasing a silver SUV parked in front of a house. The voiceover humorously points out features like leather seats and an automatic transmission, before sarcastically noting that many now refer to this vehicle as a 'truck,' while the narrator insists it's a station wagon. The narrative continues, describing how this car will face off-road challenges only if backing over a flower bed counts. The visual remains focused on the driveway and house, capturing the essence of suburban life. As the voiceover makes a comical comment about trading trousers for skirts if such a vehicle represents the high life, a man stands with a bottle of Miller High Life beer. The ad concludes with the iconic Miller High Life branding, reinforcing the connection between enjoying a beer and living the 'high life' with simplicity and a touch of sarcasm. |
| Art Director | Jeff Williams |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Agency Producer | Jeff Selis |
| Agency Producer | Tieneke Pavesic |
| Production Company | @radical.media |
| Director | Errol Morris |