Miller High Life - "Trash" by ANDY Awards 2004
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Miller High Life - "Trash"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | Trash |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | July 2002 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Miller High Life ad titled "Trash" humorously depicts a common household scene where a man cleverly saves time by compacting garbage with his boot. The ad opens with a comedic curiosity as a character muses aloud about garbage density. A mundane living space illuminated by warm light provides the backdrop. The man, seen from various angles, approaches a trash bin with relentless determination. With every stomp of his boot, he compacts the garbage efficiently, leading him to a victorious satisfaction. As the comedic narration implies, packing garbage to the density of a fruitcake is an achievement. The culmination of this efficient action leads to the man opening his refrigerator, rewarding himself with a container of Miller High Life, framed proudly in the fridge door. The tagline, "Now that's living the high life," emphasizes relaxation and smart use of time, capturing the carefree spirit of the brand. |
| Art Director | Jeff Williams |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Agency Producer | Jeff Selis |
| Agency Producer | Tieneke Pavesic |
| Production Company | @radical.media |
| Director | Errol Morris |