Miller High Life - "Newlywed" by ANDY Awards 2004
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Miller High Life - "Newlywed"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | Newlywed |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | May 2002 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad follows a newlywed woman navigating a grocery store, focusing on the beer aisle. As she stands in front of the beer refrigerator, contemplating a purchase, the narration asks what kind of man she wants in her life. The implication is that choosing Miller High Life is key to securing a promising future. The visuals include close-ups of the woman’s wedding ring, suggesting her recent marriage, and the beer section prominently displaying Miller High Life. The ad employs humor and market savvy, appealing to both personal and practical considerations for the newlywed target audience. |
| Art Director | Jeff Williams |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Agency Producer | Jeff Selis |
| Agency Producer | Tieneke Pavesic |
| Production Company | @radical.media |
| Director | Errol Morris |