Miller High Life - "Treats for Santa" by ANDY Awards 2004
Filter results by
Miller High Life - "Treats for Santa"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | Treats for Santa |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | May 2002 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad depicts a cozy, warmly lit room during Christmas time. A man in plaid pajamas is seen walking towards a fireplace mantel adorned with festive decorations, including a poinsettia and holiday cards. As he moves closer, it's clear that he is preparing a small treat for 'Santa' – a plate of cookies and a bottle of Miller High Life beer, as a playful substitution for the traditional milk. The voiceover humorously acknowledges that no one deserves a cold beer more than Santa after navigating his sleigh. This comedic twist suggests that while milk might be the typical choice for Santa, a beer is well-earned 'Miller Time.' The ad ends with the brand logo prominently displayed and evokes a sense of festive humor, celebration, and laid-back holiday cheer. |
| Art Director | Jeff Williams |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Agency Producer | Jeff Selis |
| Agency Producer | Tieneke Pavesic |
| Production Company | @radical.media |
| Director | Errol Morris |