Miller High Life - "Polecat" by ANDY Awards 2004
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Miller High Life - "Polecat"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | Polecat |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | May 2002 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad showcases an older man in a bowling alley setting, enjoying a casual day with friends. He appears content and is having a cold Miller High Life beer while leisurely watching and participating in the game. The narrative voice humorously comments on his average bowling skills, emphasizing that his scores don’t define his enjoyment of life. The setting is warm and friendly, invoking a sense of nostalgia and community, highlighted by shots of bowling pins and the lanes. The ad concludes with the iconic Miller High Life logo, reinforcing the theme of enjoying the 'high life' with friends and a good beer. |
| Art Director | Jeff Williams |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Agency Producer | Jeff Selis |
| Agency Producer | Tieneke Pavesic |
| Production Company | @radical.media |
| Director | Errol Morris |