truth - "Dog Poo" by ANDY Awards 2003
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truth - "Dog Poo"
- Brand: truth
- Country: United States
- Advertiser: American Legacy Foundation
| Title | Dog Poo |
| Agency | Arnold |
| Campaign | Dog Poo |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | |
| AI Description | The advertisement features a stark outdoor scene with dog poop on a sidewalk, marked by a small sign. The sign reads, 'Cigarettes contain ammonia. So does dog poop.' The comparison is designed to shock and create awareness of the harmful chemicals found in cigarettes, mirroring those found in common waste. The visual is minimal yet impactful, using a vivid orange for the sign, drawing immediate attention to the message. |
| Art Director | Rob Baird |
| Art Director | Alex Burnard |
| Art Director | Mike Del Marmol |
| Copywriter | Rob Strasberg |
| Illustrator | Jasper Goodall |
| Photographer | Rob Baird |
| Photographer | Alex Burnard |
| Photographer | Mike Del Marmol |
| Photographer | Greg Carter |
| Agency Producer | Aidan Finnan |
| Agency Producer | Sally Hunter |
| Agency Producer | Andrea Ricker |
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