CA Map & Travel - "Taser" by ANDY Awards 2003
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| Title | Taser |
| Agency | Dentsu Next |
| Campaign | Taser |
| Advertiser | CA Map & Travel |
| Brand | CA Map & Travel |
| Posted | April 2003 |
| Business Sector | Transport, Travel and Tourism |
| Tagline | There's a better way to get directions. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad for CA Map & Travel by Dentsu Next, set in an urban cityscape, portrays a humorous scenario. A man, appearing to ask for directions, is unexpectedly tasered by a woman. As cars pass by, the scene unfolds with a sense of confusion and surprise. The monochrome visuals are dramatic, highlighting the misunderstanding between the two pedestrians. The ad concludes with the tagline, 'There's a better way to get directions,' emphasizing the need for better navigational aids. The comedic twist underlines humorous consequences of miscommunication in everyday situations while promoting the brand's services. |
| Creative Director | Rick Colby |
| Art Director | Jason Sperling |
| Copywriter | Jason Sperling |
| Agency Producer | Yuko Ogata |
| Production Company | Blind Spot Media, Inc. |
| Art Director | Craig Lederman |
| Copywriter | Craig Lederman |
| Director | Alex Von David |