Budweiser - "Instant Replay" by ANDY Awards 2003
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Budweiser - "Instant Replay"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Instant Replay |
| Agency | Hill Holliday |
| Campaign | Instant Replay |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Posted | January 2003 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Budweiser |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In the Budweiser ad titled "Instant Replay," set against a picturesque snowy landscape, a group of well-groomed horses is seen in the foreground. They are iconic Budweiser Clydesdales, emblematic of the brand. The scene then turns to a zebra, humorously cast as a referee, closely watching a scene like it's assessing a replay. Two cowboys are seen observing from the side, reinforcing the rustic and humorous setting. The dialog adds to the comedic element with a misunderstanding, mistaking the presence of a zebra for a typical football referee. This clever play on words and visuals taps into sports culture, likely resonating with viewers during a sports event like the Super Bowl. The ad ends with the Budweiser logo, reinforcing brand recognition. |
| Recording Studio | Sound Lounge |
| Executive Creative Director | Marty Donohue |
| Creative Director | Tim Foley |
| Copywriter | Geoff Mullett |
| Copywriter | Eivind Ueland |
| Art Director | Jeremy Schwartz |
| Art Director | Doug Gould |
| Agency Producer | Tom Foley |
| Production Company | Filian/Lewbel Entertainment |
| Director | Zack Snyder |
| Line Producer | Kendal Henry |
| Editing Company | Bug Editorial Inc. |
| Editor | Andre Betz |
| Special Effects / VFX | Brickyard VFX |
| Post Production | Nice Shoes |