ANDY Awards

Creative Award

New York, United States

Update

Mountain Dew - "Golf"

5861

Title	Golf
Agency	BBDO New York
Campaign	Golf
Advertiser	PepsiCo Inc.
Brand	Mountain Dew
Posted	July 2002
Product	Diet Dew
Business Sector	Soft Drinks, Tonics
Tagline	Do the Diet Dew
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The advertisement opens on a serene golf course, where golfers are focused on their game. The calm atmosphere is disrupted when a golf cart unexpectedly takes flight, soaring over the heads of the golfers and bystanders, adding a humorous twist. This surprise element is achieved using special effects that dramatically elevate the excitement. As the cart tumbles and lands, the atmosphere turns lively and entertaining, engaging the crowd. The scene transitions to people enjoying Diet Mountain Dew, encapsulating the thrill and refreshment of the drink. The ad concludes with the tagline 'Do the Diet Dew,' reinforcing the energetic and playful brand image.
Executive Creative Director	Bill Bruce
Copywriter	Bill Bruce
Art Director	Doris Cassar
Director	Jonathan Dayton
Director	Valerie Faris
Production Company	Bob Industries
Executive Producer	John O'Grady
Editor	John Murray
Animation Effects	John Murray
Executive Creative Director	Ted Sann
Agency Producer	Amy Schachner
Agency Producer	Hyatt Choate