Florida Department of Health - "Presidential Visit" by ANDY Awards 2003
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Florida Department of Health - "Presidential Visit"
- Brand: Florida Department of Health
- Country: United States
- Advertiser: Florida Department of Health
| Title | Presidential Visit |
| Agency | Crispin Porter + Bogusky |
| Campaign | Presidential Visit |
| Advertiser | Florida Department of Health |
| Brand | Florida Department of Health |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Anti-Smoking Campaign |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Truth |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | In a dusty, sunlit landscape, two men remove a large cigarette ad from a roadside billboard using a ladder. The setting is Senegal, 1998. The signage is slowly disassembled to reveal a blank board. The ad's original content, featuring a widely recognized cigarette brand, is completely taken down. The video highlights environmental sounds—the rustling of papers and ambient noise. With old placards stored in a pickup truck, the cleared billboard eventually bears a simple, impactful message: "truth." The ad implicitly critiques tobacco advertising, focusing on removing the glossy façade to present a deeper message. Through this imagery, the Florida Department of Health communicates an anti-smoking narrative, aligning with the "truth" campaign to raise awareness about the dangers of smoking. |
| Production Company | Stink Films |
| Creative Director | Alex Bogusky |
| Art Director | Mark Taylor |
| Copywriter | Tom Adams |
| Agency Producer | Michelle Lazzarino |
| Director | Ivan Zacharias |
| Director of Photography (DOP) | Jan Velicky |
| Editor | Jeff Sternberger |
| Editing Company | Jefferson Edit |
| Associate Creative Director | Tom Adams |