Budweiser - "Card" by ANDY Awards 2003
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Budweiser - "Card"
- Brand: Budweiser
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Card |
| Agency | Downtown Partners |
| Campaign | Card |
| Advertiser | Anheuser-Busch |
| Brand | Budweiser |
| Posted | February 2002 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | True. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a woman in a supermarket greeting card aisle, meticulously selecting a card while the voiceover expresses sentiments of love and admiration. After browsing through numerous options, she finds a card with the message "Our love shines like a beacon." Meanwhile, a man appears in a convenience store, picking a card and looking slightly indifferent. Later, they are shown at home, sharing a meal and a laugh over Budweiser beers. The card reveals a simple and truthful expression of love, highlighted by the tagline "True." The ad closes with a focus on the mutual, genuine connection between the couple, enhanced by their shared enjoyment of Budweiser. |
| Director | Kuntz & Maguire |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Editor | David Hicks |
| Creative Director | Adam Glickman |
| Art Director | Adam Glickman |
| Creative Director | Craig Feigen |
| Copywriter | Craig Feigen |
| Creative Director | Barry Burdiak |
| Creative Director | John Hayes |
| Group Creative Director | John Immesoete |
| Agency Producer | Garry Gassel |
| Agency Producer | Greg Popp |
| Chief Creative Officer | Bob Scarpelli |