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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "USPS" by ANDY Awards 2003

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TitleUSPS
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
Date of First Broadcast/Publication 2003 / 1
Business Sector IT Solutions & Professional Networks
Tagline HP Invent
Media Type Television
Length
Market United States
AI Description The ad begins with a postal worker braving harsh snowy weather to deliver mail. The voiceover humorously describes the challenges USPS faces, such as temporary loss of gravity, grumpy robots made of old washing machines, and black holes. The visuals depict these wild scenarios, including houses being tilted by gravity loss, and a giant robot made from appliances rampaging through a neighborhood, toppling mailboxes and houses. An apocalyptic scene is shown with Earth being pulled into a black hole. Despite these challenges, the mailman continues his duty. HP technology is shown to ensure that USPS operations never stop, reinforcing the reliability of both organizations. The ad concludes with HP's tagline and a display highlighting their collaboration with the postal service.