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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "You - Statue" by ANDY Awards 2003

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TitleYou - Statue
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2004
Business Sector Cameras & Video Cameras
Tagline Everything is possible. HP Invent
Media Type Television
Length
Market United States
Soundtrack Pictures of You
AI Description The advertisement opens with children energetically climbing over a statue. This playful scene transitions to an urban street setting, where a couple on a scooter stops at a traffic light. The man holds a bouquet of flowers, and the camera captures candid moments of the lively city life. Music plays with the lyrics "pictures of you," aligning with the visual themes. A father and son stand on a balcony overlooking a colorful port, symbolizing a connection between capturing moments and colors of life. More vibrant scenes follow, with people posing as if characters in living pictures. Words like "Find art in life" and "You leave no color behind" are intermittently displayed, emphasizing the power of digital photography to capture and preserve memories. The ad concludes with "You + HP" followed by the tagline "Everything is possible. HP Invent," encouraging creativity and suggesting the endless potential of HP products in digital photography.
Production Company
Special Effects / VFX
Creative Director
Creative Director
Associate Creative Director
Art Director
Copywriter
Executive Agency Producer
Agency Producer
Director
Director of Photography (DOP)
Line Producer
Editor
Editing Company
Sound Design Company
Music