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ANDY Awards

Creative Award
New York, United States
Fitness Company - "Fence-Bending" by ANDY Awards 2003

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TitleFence-Bending
Agency
Campaign Fitness Company
Advertiser Fitness Company
Brand Fitness Company
PostedNovember 2003
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Media Type Poster
AI Description The advertisement poster is set against an urban street backdrop and is ingeniously placed behind a metal fence. The central feature of the ad is the illusion that bars of the fence are bending outward, suggesting extraordinary strength and flexibility. The bent bars appear to outline a striking visual effect, creating a literal and figurative message about breaking boundaries. The visual simplicity and clever use of perspective convey the brand's promise of fitness and empowerment, enhancing the overall message of strength and capability.
Creative Director
Copywriter
Creative Director
Creative Director
Copywriter
Art Director