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ANDY Awards

Creative Award
New York, United States
truth - "Free Fact" by ANDY Awards 2003

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TitleFree Fact
Agency
Campaign Free Fact
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication 2002 / 1
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Print
Market United States
AI Description The advertisement from the truth campaign by the American Legacy Foundation focuses on delivering a powerful message against smoking through visually compelling and minimalist design. The left side of the ad displays a parking lot with vehicles, each prominently marked with a label 'FREE FACT'. On the right, an orange panel is boldly branded with the words 'FREE FACT' followed by a statement about tobacco companies putting propylene glycol, a chemical found in anti-freeze, into cigarettes. The straightforward design, contrasted with industrial surroundings, underlines the campaign's intent to expose hidden truths about tobacco products. The ad employs a critical and educational tone, aiming to increase public awareness and encourage discussions about the harmful impacts of smoking.