MINI Cooper - "mini.com" by ANDY Awards 2003
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| Title | mini.com |
| Agency | Havas Circle |
| Campaign | mini.com |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | May 2003 |
| Business Sector | Cars |
| Media Type | Web Site |
| More Information | www.miniusa.com |
| AI Description | The advertisement showcases the MINI Cooper S model on a web interface designed for customization. The center of the screen displays a red MINI Cooper S, prominently highlighted, with detailed selections for configuring the car's accessories, paint, and additional packages, including the John Cooper Works Tuning Kit. On the right side, pricing details start with the base MSRP of $19,425 and continue through various customizable options such as destination and handling, paint choices, and premium packages. The website is designed in a modern, sleek style, predominantly in black, emphasizing simplicity and user-friendliness for building and configuring one’s own MINI Cooper online. |
| Creative Director | David Batista |
| Copywriter | Birch Norton |
| Art Director | Jake Bakum |
| Interactive Designer | Nat Wales |