The New York Times - "Camouflage" by ANDY Awards 2003
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| Title | Camouflage |
| Agency | Lowe |
| Campaign | Look Deeper - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | May 2003 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Look Deeper |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | This ad for The New York Times presents a camouflage pattern covering the entire visual space, suggesting a theme of blending in or hidden details. In the bottom corner, the words 'War,' 'Movies,' 'Foreign policy,' and 'Fashion' hint at the diverse topics covered by the newspaper. The tagline "Look Deeper" invites the viewer to engage with the layers of information that The New York Times provides. The overall design is simple yet powerful, using visual metaphor to convey the newspaper's depth and breadth of coverage, urging readers to not just see but to look beyond the surface. |
| Executive Creative Director | Tony Granger |
| Group Creative Director | Jan Jacobs |
| Art Director | Jan Jacobs |
| Art Director | Molly Sheahan |
| Copywriter | Amber Logan |
| Photographer | Simon Harsent |
| Art Producer | Maggie Meade |