The New York Times - "Confederate Flag" by ANDY Awards 2003
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| Title | Confederate Flag |
| Agency | Lowe |
| Campaign | Look Deeper - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | May 2003 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Look Deeper |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The advertisement prominently displays the Confederate flag, known for its historical and cultural significance in the United States. The flag's vibrant red background is contrasted by the blue diagonal cross and white stars, capturing a stark, eye-catching design. Alongside the image, impactful words like 'Racism,' 'Heritage,' 'Protest,' and 'Graphic design' are placed, suggesting layers of meaning. These elements urge viewers to contemplate the complexities associated with the Confederate flag, sparking reflection on topics such as identity, history, and the ongoing impact of these issues. The tagline 'Look deeper' invites audiences to engage beyond surface-level perceptions, encouraging thoughtful consideration and dialogue about the symbol's implications. |
| Executive Creative Director | Tony Granger |
| Group Creative Director | Jan Jacobs |
| Art Director | Jan Jacobs |
| Art Director | Molly Sheahan |
| Copywriter | Amber Logan |
| Photographer | Simon Harsent |
| Art Producer | Maggie Meade |