The New York Times - "Burka" by ANDY Awards 2003
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| Title | Burka |
| Agency | Lowe |
| Campaign | Look Deeper - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | May 2003 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Look Deeper |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The advertisement for The New York Times shows the intense gaze of a woman wearing a burka, creating a strong focal point. The woman's eyes are expressive, enhancing the intrigue and mystery of the image. The ad is set against a plain black background, emphasizing minimalism and focused storytelling. At the bottom right, in white text, different words are listed: Religion, Oil, Women's Rights, Travel, with the tagline 'Look Deeper' below them. These elements suggest a deeper investigation into complex, multifaceted issues, encouraging viewers to explore beyond surface appearances by engaging with The New York Times' journalism. |
| Executive Creative Director | Tony Granger |
| Group Creative Director | Jan Jacobs |
| Art Director | Jan Jacobs |
| Art Director | Molly Sheahan |
| Copywriter | Amber Logan |
| Photographer | Simon Harsent |
| Art Producer | Maggie Meade |