Newspaper Association of America - "How to Create a Newspaper Ad by Luke Sullivan" by ANDY Awards 2003
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Newspaper Association of America - "How to Create a Newspaper Ad by Luke Sullivan"
- Brand: Newspaper Association of America
- Country: United States
- Advertiser: Newspaper Association of America
| Title | How to Create a Newspaper Ad by Luke Sullivan |
| Agency | Martin |
| Campaign | How to Create a Newspaper Ad - Newspaper Association of America |
| Advertiser | Newspaper Association of America |
| Brand | Newspaper Association of America |
| Posted | May 2003 |
| Business Sector | Trade Organizations |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The advertisement is a playful, black and white, hand-drawn visual guide by Luke Sullivan on creating newspaper ads. It mimics notebook pages, filled with scribbles, doodles, and exaggerated cartoon images. It conveys humor, creativity, and the anxiety of coming up with original ideas, showing a drawing of a man seemingly experiencing 'the creeping horror' of the creative process. The text is informal and amusing, providing relatable insight into the struggles of ad creation. The page references The New York Times, adding a contextual layer of prestige. Throughout, there are quirky visual elements, like a man being crushed by a giant pencil, symbolizing the weight of creative struggles. |
| Art Director | Michael Wright |
| Art Director | Mark Braddock |
| Copywriter | Luke Sullivan |
| Copywriter | Alon Shoval |
| Illustrator | Brad Holland |
| Illustrator | Paul Davis |
| Illustrator | Jack Unruh |
| Creative Director | Alon Shoval |
| Agency Producer | Jenny Schoenherr |
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