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Creative Award
New York, United States
Amazon.com - "500 Miles" by ANDY Awards 2003

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Title500 Miles
Agency
Campaign Shopping Music - Amazon.com
Advertiser Amazon
Brand Amazon.com
PostedApril 2003
Business Sector Online Retail, E-store
Tagline amazon.com. and you're done.
Media Type Television
Length
Market United States
Soundtrack 500 Miles
AI Description The ad starts with a wide shot of a suburban parking lot full of parked cars, setting a somewhat mundane tone. In the distance, a woman is seen walking towards the camera, carrying shopping bags, as the iconic song "500 Miles" plays in the background, adding a layer of nostalgic irony to the scene. The lyrics talk about walking long distances, humorously contrasting with the visual of a large parking lot suggesting she drove there. The camera continues to track her slow walk, emphasizing the repetitive nature of walking contrasted against the ease of driving. As she approaches the foreground, the text "The Irony Is, She Drove." appears on the screen, playing on the disparity between the song and the visual context. This transition into a promotional message for Amazon's 1-Click Shopping feature suggests that shopping online can be far more convenient and less time-consuming. The ad concludes with the Amazon logo and the tagline, "amazon.com. and you're done."
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