Amazon.com - "I Wanna Destroy You" by ANDY Awards 2003
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Amazon.com - "I Wanna Destroy You"
- Brand: Amazon.com
- Country: United States
- Advertiser: Amazon
| Title | I Wanna Destroy You |
| Agency | Wieden + Kennedy |
| Campaign | Shopping Music - Amazon.com |
| Advertiser | Amazon |
| Brand | Amazon.com |
| Posted | April 2003 |
| Business Sector | Online Retail, E-store |
| Tagline | amazon.com. and you're done. |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | I Wanna Destroy You |
| AI Description | The advertisement for Amazon.com, created by Wieden + Kennedy in 2003, opens with a shot of a driver waiting impatiently in a parking lot. In front of the car, a man is slowly packing his trunk with shopping bags, taking an inordinate amount of time. The driver grips the wheel, his frustration mounting as he watches the man delay him further. The soundtrack is a repetitive song, "I Want to Destroy You," echoing the driver's feelings. A voiceover humorously reflects on the man's slow pace, with the text reading, "He’s taking his time. And yours." The scene cuts to a bright, contrasting screen showcasing Amazon's "1-Click Shopping," indicating how effortlessly and quickly shopping can be done online. The ad concludes with the tagline: "amazon.com. and you're done." The video focuses on the convenience and efficiency of online shopping, contrasting with the frustration of physical shopping experiences. |
| Production Company | Villains |
| Editing Company | Joint Editorial House |
| Creative Director | Tim Hanrahan |
| Creative Director | Roger Camp |
| Art Director | Bill Karow |
| Copywriter | Brant Mau |
| Agency Producer | Jennifer Fiske |
| Production Company Producer | Paul Mannix |
| Director | Larry Frey |
| Editor | Corky Devault |
| Music | Susan Merson |
| Music | Jackie Lee Hurst |