Nike - "Rucker Park" by ANDY Awards 2003
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Nike - "Rucker Park"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Rucker Park |
| Agency | Wieden + Kennedy |
| Campaign | Funky Basketball - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2003 |
| Business Sector | Sportswear |
| Tagline | Just do it. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Nike ad titled "Rucker Park" takes place in a bustling outdoor basketball court in Harlem, 1975. The scene is alive with the energy of a street basketball game, characterized by enthusiastic players and a vibrant crowd. The video captures various plays, with players showcasing their skills in front of an engaged audience. The setting is urban and nostalgic, with people cheering from the sidelines and an announcer providing lively commentary. The atmosphere is electric, celebrating community spirit and the love of basketball. The ad concludes with the iconic Nike logo and website information, underscoring the brand's association with passion and sports. |
| Sound Design Company | 740 Sound Design & Mix |
| Post Production | Methodstudios |
| Special Effects / VFX | Methodstudios |
| Creative Director | Sebastian Stagno |
| Creative Director | Hal Curtis |
| Art Director | Andy Fackrell |
| Copywriter | Jimmy Smith |
| Agency Producer | Henry Lu |
| Production Company | Oil Factory Inc. |
| Director | The Hughes Brothers |
| Director of Photography (DOP) | Lance Acord |
| Editor | Adam Pertofsky |
| Editing Company | Rock Paper Scissors |
| Actor / Celebrity | Vince Carter |
| Music | Bootsy Collins |