Nike - "Scary Cat" by ANDY Awards 2003
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Nike - "Scary Cat"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Scary Cat |
| Agency | Wieden + Kennedy |
| Campaign | Le Parkour - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2003 |
| Product | Presto |
| Business Sector | Sportswear |
| Tagline | Just do it. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In a thrilling depiction of urban adventure, the Nike 'Scary Cat' commercial captures athletes engaging in parkour throughout a cityscape. As the audiovisual story unfolds, athletic individuals are seen running, climbing, and fearlessly navigating various features of the urban environment, including rooftops and walls. The action-packed adventure is accentuated by scenes of the runners evading something unseen, while a dramatic sense of urgency permeates the atmosphere. The film intermittently juxtaposes humorous scenes, such as a garbage collector alarmed by the runners and an individual wearing an oversized cat costume sipping coffee. The fast-paced motion and dynamic energy illustrate Nike's motto of 'Just do it,' evoking a sense of thrill and daring courage. |
| Editing Company | Final Cut London |
| Creative Director | Sebastian Stagno |
| Creative Director | Susan Hoffman |
| Art Director | Danielle Flagg |
| Copywriter | Mike Byrne |
| Agency Producer | Jennifer Smieja |
| Production Company | Traktor |
| Director | Traktor |
| Director of Photography (DOP) | Harris Savides |
| Editor | Rick Russell |
| Performer | Le Parkour |
| Producer | Philippa Smith |
| Director | Ulf & Patrick |