Nike - "Before" by ANDY Awards 2003
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Nike - "Before"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Before |
| Agency | Wieden + Kennedy |
| Campaign | Before |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2003 |
| Business Sector | Sportswear |
| Tagline | Just do it. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Nike 'Before' ad highlights various athletes across diverse sports disciplines, demonstrating their intense dedication and drive. Quick cuts show individuals preparing for competition in activities like baseball, basketball, swimming, and track and field. The visuals are gritty, capturing the athletes' focus and intensity as they push their limits. Scenes of runners taking deep breaths, a swimmer ready at the block, and a baseball player at bat all convey a powerful message of perseverance. It highlights the moments before the pinnacle of sporting achievement, underscoring determination and preparation. The ad concludes with Nike’s iconic tagline 'Just do it,' paired with the swoosh logo. |
| Creative Director | Hal Curtis |
| Creative Director | Carlos Balaya |
| Art Director | Storm Tharp |
| Copywriter | Jonathan Cude |
| Executive Producer | Ben Grylewicz |
| Agency Producer | Henry Lu |
| Production Company | Park Pictures |
| Director | Lance Acord |
| Director of Photography (DOP) | Lance Acord |
| Executive Producer | Jackie Kelman-Bisbee |
| Editing Company | Rock Paper Scissors |
| Editor | Adam Pertofsky |
| Music | Endless Noise |
| Sound Design Company | Endless Noise |
| Producer | Justin Pollock |
| Music Composer | Jeff Elmassian |
| Sound Design Company | Jeff Elmassian |