Amnesty International - "Colombia" by ANDY Awards 2003

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TitleColombia
Title (original language)Colombie
Agency
Campaign Bars - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedMarch 2003
Product Human Rights
Product (original language) Droits de l'homme
Business Sector Human Rights
Tagline In more than 50 countries, human rights defenders are deprived from their freedom to act.
Tagline (original language) Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action
Media Type Outdoor/Out of Home
AI Description This Amnesty International ad, created by TBWA\PARIS in 2003, features a powerful visual set on an urban French street in autumn. A metal barricade stands in front of a building, with fallen leaves scattered across the cobblestone ground. A black and white photograph of a somber face is affixed to the bars of the barricade, symbolizing confinement and oppression. Next to the photo, a sign reads in French that more than 50 countries deprive human rights defenders of the freedom to act. The imagery evokes a strong sense of injustice and a call to action, urging viewers to consider the state of human rights globally and the need for advocacy and solidarity. This impactful image reflects Amnesty International's commitment to raising awareness on human rights issues.
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