| Title | Colombia |
| Title (original language) | Colombie |
| Agency |
TBWA\PARIS
|
| Campaign |
Bars - Amnesty International
|
| Advertiser |
Amnesty International
|
| Brand |
Amnesty International
|
| Posted | March 2003 |
| Product |
Human Rights
|
| Product (original language) | Droits de l'homme
|
| Business Sector | Human Rights
|
| Tagline | In more than 50 countries, human rights defenders are deprived from their freedom to act. |
| Tagline (original language) | Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action |
| Media Type |
Outdoor/Out of Home
|
| AI Description | This Amnesty International ad, created by TBWA\PARIS in 2003, features a powerful visual set on an urban French street in autumn. A metal barricade stands in front of a building, with fallen leaves scattered across the cobblestone ground. A black and white photograph of a somber face is affixed to the bars of the barricade, symbolizing confinement and oppression. Next to the photo, a sign reads in French that more than 50 countries deprive human rights defenders of the freedom to act. The imagery evokes a strong sense of injustice and a call to action, urging viewers to consider the state of human rights globally and the need for advocacy and solidarity. This impactful image reflects Amnesty International's commitment to raising awareness on human rights issues. |
| Creative Director |
Erik Vervroegen
|
| Art Director |
Philippe Taroux
|
| Concept |
Philippe Taroux
|
| Concept |
Benoit Leroux
|
| Copywriter |
Benoit Leroux
|
| Photographer |
Marc Gouby
|
| Art Buyer |
Barbara Chevalier
|
| Account Supervisor |
Olivier Sebag
|
| Advertiser's Supervisor |
Martine Anstett
|
| Advertiser's Supervisor |
Cyril Godaux
|