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Creative Award
New York, United States
Amnesty International - "Turkey" by ANDY Awards 2003

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TitleTurkey
Title (original language)Turquie
Agency
Campaign Bars - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedMarch 2003
Product (original language) Droits de l'homme
Business Sector Human Rights
Tagline In more than 50 countries, human rights defenders are deprived from their freedom to act.
Tagline (original language) Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action
Media Type Outdoor/Out of Home
AI Description The ad by Amnesty International features a powerful image of a woman’s face in black and white, framed by iron bars, reminiscent of prison bars. The setting is an outdoor environment with an iron fence and stone ground, reinforcing the impression of confinement and restriction. The woman's expression is serious, emphasizing the gravity of the situation. Adjacent to the image is a bold text in French stating, "In more than 50 countries, human rights defenders are deprived from their freedom to act." The lower part of the poster carries the Amnesty International logo and directs people to their website, encouraging support toward human rights causes. The ad communicates the ongoing struggle and repression many face worldwide, and it aims to raise awareness and rally support for the cause.
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