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Creative Award
New York, United States
Amnesty International - "Indonesia" by ANDY Awards 2003

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TitleIndonesia
Title (original language)Indonésie
Agency
Campaign Bars - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedMarch 2003
Product Human Rights
Product (original language) Droits de l'homme
Business Sector Human Rights
Tagline In more than 50 countries, human rights defenders are deprived from their freedom to act.
Tagline (original language) Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action
Media Type Outdoor/Out of Home
AI Description The advertisement by Amnesty International, titled 'Indonesia,' features a realistic and impactful visual setup. The image presents a black and white portrait of an individual set behind the bars of a gate, with a backdrop of a brick building. This portrayal symbolizes imprisonment and the lack of freedom for human rights defenders in more than 50 countries. The accompanying text, in French, translates to a powerful message about the deprivation of freedom faced by these individuals, and the risks they encounter, including threats, imprisonment, and worse. Designed by TBWA\PARIS in 2003, this ad serves to highlight the ongoing struggles faced around the world in the realm of human rights, with Amnesty International advocating for change and awareness.
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