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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Syria" by ANDY Awards 2003

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TitleSyria
Title (original language)Syrie
Agency
Campaign Bars - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedMarch 2003
Product Human Rights
Product (original language) Droits de l'homme
Business Sector Human Rights
Tagline In more than 50 countries, human rights defenders are deprived from their freedom to act.
Tagline (original language) Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action
Media Type Outdoor/Out of Home
AI Description The ad features a black-and-white portrait of a man looking directly at the viewer, seen through an iron fence, symbolizing confinement. To the left, a sign with a bold message in French reads: "Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action," translating to the plight of human rights defenders detained around the world. The advertisement seeks to highlight the urgency of global human rights issues, emphasizing that many advocates are imprisoned or oppressed. The minimalist and impactful composition urges viewers to support Amnesty International’s mission to promote human rights.
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