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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Congo" by ANDY Awards 2003

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TitleCongo
Title (original language)Congo
Agency
Campaign Bars - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
Date of First Broadcast/Publication 2002 / 10
Product Human Rights
Product (original language) Droits de l'homme
Business Sector Human Rights
Tagline In more than 50 countries, human rights defenders are deprived from their freedom to act.
Tagline (original language) Dans plus de 50 pays, les défenseurs des droits de l'homme sont privés de leur liberté d'action
Media Type Outdoor/Out of Home
AI Description The ad from Amnesty International showcases a powerful image of a black-and-white portrait of a man behind prison bars. This visually represents the oppression many human rights defenders face globally. The setting is a stone wall that resembles part of a prison exterior. Beside the portrait, a sign is prominently displayed, stating: "In more than 50 countries, human rights defenders are deprived from their freedom to act." This statement starkly highlights the plight faced by those standing up for human rights. The ad uses a gritty and realistic style to effectively convey its message of advocacy and the urgent need to support and protect those who are unjustly imprisoned.
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Art Director
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Advertiser's Supervisor