IKEA - "Moo Cow" by ANDY Awards 2003
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IKEA - "Moo Cow"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Moo Cow |
| Agency | Crispin Porter + Bogusky |
| Campaign | Unböring - Ikea |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Furniture Store |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | unböring |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The IKEA commercial, 'Moo Cow', humorously shows a young couple in a cozy dining room setting. They engage in playful banter, playfully discussing the sentimentality over a tacky cow-shaped creamer. As their affection grows, the scene shifts to a passionate embrace and kiss over the dinner table, leading to chaos as the table is overturned, breaking the creamer. The humorous tone is underlined by the commentary on replacing outdated items with stylish IKEA furniture. The lightheartedness is juxtaposed by a neighbor who, passing by on a bicycle, witnesses the scene through a window and reacts with surprise. The ad concludes with the IKEA logo and tagline 'unböring', reinforcing the theme of refreshing change and stylish modernity. |
| Editing Company | Spot Welders |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Paul Keister |
| Art Director | Mark Taylor |
| Copywriter | Ari Merkin |
| Agency Producer | Rupert Samuel |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Director | Clay Williams |
| Director of Photography (DOP) | Rodrigo Prieto |
| Editor | Michael Heldman |
| Art Director | Steve Mapp |