IKEA - "Lamp" by ANDY Awards 2003
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IKEA - "Lamp"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Lamp |
| Agency | Crispin Porter + Bogusky |
| Campaign | Unböring - Ikea |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Furniture Store |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | unböring |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The IKEA ad "Lamp" begins in a cozy living room with a red lamp being switched off and carried outside. The scene shifts as the lamp is placed beside the street curb among garbage. As rain pours down, the forlorn lamp is left behind while the camera captures its lonely yet almost emotional presence. A person walks up and starts speaking directly to the audience, suggesting that the feelings we attribute to the discarded lamp are misplaced or absurd because it's just an object. This underscore of consumerism and newness juxtaposes emotional attachment with the practical benefits of replacing old with new, aligning with IKEA’s brand message of refreshing and affordable design. The tagline "unböring" concludes the ad. |
| Editing Company | Spot Welders |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Paul Keister |
| Art Director | Mark Taylor |
| Art Director | Steve Mapp |
| Copywriter | Ari Merkin |
| Agency Producer | Rupert Samuel |
| Director | Spike Jonze |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Director of Photography (DOP) | Rodrigo Prieto |
| Editor | Eric Zumbrunnen |
| Music | Ren Klyce |
| Sound Design Company | Ren Klyce |
| Sound Design Company | Mit Out Sound |
| Producer | Vince Landay |