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ANDY Awards

Creative Award
New York, United States
Saturn - "Sheet Metal" by ANDY Awards 2003

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TitleSheet Metal
Agency
Campaign Sheet Metal
Advertiser Saturn Corp.
Brand Saturn
Date of First Broadcast/Publication 2002 / 8
Business Sector Cars
Tagline It's different in a Saturn.
Media Type Television
Length
Market United States
AI Description The Saturn ad titled "Sheet Metal" features a variety of everyday scenes with people standing still in urban and suburban settings. Initially, a man is shown in his garage before stepping out onto a bright suburban street. As he moves through the city, scenes capture different pedestrians paused at crosswalks, city intersections, and under the glow of streetlights at night, symbolizing a collective pause in everyday life. The soundtrack accompanies images of individuals thanking one another, underscoring the theme of community and gratitude. The ad concludes with the display of three Saturn cars at sunset, emphasizing the idea of distinctiveness and innovation with the tagline "It's different in a Saturn."
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Executive Creative Director
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Cinematography
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