Milk PEP - "Bounce" by ANDY Awards 2003
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| Title | Bounce |
| Agency | Lowe |
| Campaign | Want to Grow? - Milk |
| Advertiser | Milk Processor Education Program |
| Brand | Milk PEP |
| Posted | June 2002 |
| Business Sector | Milk & Milk Based |
| Tagline | Got milk? |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The advertisement for Milk PEP centers around a basketball player practicing shots in a gym. The athlete is intensely focused, skillfully maneuvering the basketball while moving around the court. The visuals tie in with the message about growth, highlighted by on-screen text stating, "Want to grow? The calcium in milk helps." The overall tone is motivational and energetic, aimed at conveying the importance of milk and calcium for athletic performance and physical growth. The ad concludes with Milk PEP’s iconic tagline "Got milk?" and the acknowledgment of being a sponsor of the NBA Rookie of the Year award, solidifying the connection between dairy consumption and athletic achievement. |
| Production Company | Great Guns |
| Executive Creative Director | Tony Granger |
| Group Creative Director | David "Nobby" Nobay |
| Agency Producer | Sasha Stollman |
| Director | Luke Forsythe |
| Editor | Glen Conte |
| Editing Company | Red Car |
| Sound Design Company | Roland Alley |
| Sound Design Company | Quake Basket |
| Director of Photography (DOP) | David Griffiths |
| Art Director | Jan Jacobs |
| Copywriter | Dave Holloway |