Milk PEP - "Pants" by ANDY Awards 2003
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| Title | Pants |
| Agency | Lowe |
| Campaign | Want to Grow? - Milk |
| Advertiser | Milk Processor Education Program |
| Brand | Milk PEP |
| Posted | June 2002 |
| Business Sector | Milk & Milk Based |
| Tagline | Got milk? |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a locker room setting where young athletes are seen casually interacting. One in the group seems to struggle with his oversized pants, which keep slipping down, symbolizing a lack of growth or development. The camera focuses on the loose fit of his pants around his sneakers. The visuals are accompanied by the tagline "Want to grow?" followed by "The calcium in milk helps." The iconic question "Got milk?" is shown at the end, reinforcing the benefit of milk consumption, especially for growing athletes. The tone is humorous, aiming to convey the message that milk can aid physical growth and performance in sports. |
| Production Company | Great Guns |
| Executive Creative Director | Tony Granger |
| Group Creative Director | David "Nobby" Nobay |
| Art Director | Alex Lea |
| Copywriter | Kevin Brady |
| Agency Producer | Sasha Stollman |
| Director | Luke Forsythe |
| Editor | Glen Conte |
| Editing Company | Red Car |
| Sound Design Company | Roland Alley |
| Sound Design Company | Quake Basket |
| Director of Photography (DOP) | David Griffiths |
| Director of Broadcast | Andrew Chinich |