Florida Department of Health - "Swahili" by ANDY Awards 2003
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Florida Department of Health - "Swahili"
- Brand: Florida Department of Health
- Country: United States
- Advertiser: Florida Department of Health
| Title | Swahili |
| Agency | Crispin Porter + Bogusky |
| Campaign | Swahili |
| Advertiser | Florida Department of Health |
| Brand | Florida Department of Health |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Anti-Smoking Campaign |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Truth |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The advertisement from the Florida Department of Health features a classroom setting filled with individuals wearing cowboy attire. They seem attentive to a central figure at the chalkboard. The low-light setting adds a rustic, western feel to the scene. Dialogue is exchanged in both English and Swahili, stressing the importance of communication. A written message highlights the issue of illegal tobacco advertisements without warning labels, mentioning that such practices are restricted in the U.S but are still conducted in Africa. This stark contrast serves as a critique of tobacco companies’ practices overseas, despite restrictions in the U.S. |
| Production Company | Biscuit Filmworks LA |
| Creative Director | Alex Bogusky |
| Art Director | Ryan O'Rourke |
| Copywriter | Steve O'Connell |
| Agency Producer | Michelle Lazzarino |
| Director | Noam Murro |
| Director of Photography (DOP) | Eric Schmidt |
| Editor | Jeff Sternberger |
| Editor | Avi Oron |
| Editing Company | Bikini Films |
| Editing Company | Jefferson Edit |