The History Channel - "Joe Louis vs Max Schmeling" by ANDY Awards 2003
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The History Channel - "Joe Louis vs Max Schmeling"
- Brand: The History Channel
- Country: United States
- Advertiser: A+E Television Networks, LLC.
| Title | Joe Louis vs Max Schmeling |
| Agency | The Concept Farm |
| Campaign | In Case You Missed It - The History Channel |
| Advertiser | A+E Television Networks, LLC. |
| Brand | The History Channel |
| Posted | May 2002 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | In case you missed it the first time. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement for The History Channel's taking on the famous 1936 boxing match between Joe Louis and Max Schmeling opens with bold text displaying their names and the year in black and white. The footage is vintage, capturing intense moments of the fight as the boxers exchange powerful blows. The dramatic narration enhances the sense of anticipation and excitement, detailing how Schmeling lands hard rights to Louis' jaw, ultimately achieving victory. The voiceover is synced with the grainy film visuals, which include the fighters in the ring and spectators watching intently. Brief shots of a photographer snapping shots from ringside add to the authentic historical feel. The ad concludes with The History Channel's logo and the tagline "In case you missed it the first time," suggesting the significance of revisiting this legendary event with fresh eyes. |
| Art Director | John Gellos |
| Copywriter | Gregg Wasiak |
| Agency Producer | Rick Debbie |
| Production Company | Production Farm |
| Director | Gregg Wasiak |
| Director | John Gellos |
| Creative Director | John Gellos |
| Creative Director | Gregg Wasiak |
| Agency Producer | Will Morrison |
| Editor | Craig Lamson |
| Editing Company | Creative Group |
| Music | Pete Serenita |
| Music | DJM |