American Cancer Society / Breast Cancer Awareness - "Breast Exam" by ANDY Awards 2002
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| Title | Breast Exam |
| Agency | Contacto Marketing & Communication |
| Campaign | Breast Exam |
| Advertiser | American Cancer Society |
| Brand | American Cancer Society / Breast Cancer Awareness |
| Posted | November 2002 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Web Advertising/Banners |
| AI Description | The advertisement by the American Cancer Society focuses on raising awareness about breast cancer through a strikingly simple and powerful image. It features a grayscale image of a woman's breast with a bold, red 'Click Here' cursor pointing to it, drawing immediate attention. This visual is followed by text stating that 40,000 women die each year for not doing something as simple as a breast check. It concludes with a strong message encouraging women to check their breasts regularly, accompanied by the American Cancer Society logo. This ad uses stark imagery and direct language to promote preventive health measures. |
| Creative Director | Yoel Enriquez |
| Copywriter | Yoel Enriquez |
| Art Director | Lou Lozada |