FedEx - "Great Idea" by ANDY Awards 2002
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FedEx - "Great Idea"
- Brand: FedEx
- Country: United States
- Advertiser: Federal Express
| Title | Great Idea |
| Agency | BBDO New York |
| Campaign | Great Idea |
| Advertiser | Federal Express |
| Brand | FedEx |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Shipping Services |
| Business Sector | Postal, Courier & Shipping Services |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The FedEx ad portrays a typical office meeting scene where team members are brainstorming ideas to cut costs. One employee suggests opening an account on FedEx.com to save 10% on online express shipping. Another colleague repeats the same idea but adds a finger gesture for emphasis, which makes all the difference. The humorous exchange highlights how the same suggestion, delivered differently, can gain approval. The ad cleverly promotes FedEx’s online shipping discounts while entertaining the audience with a light-hearted depiction of office dynamics. |
| Editing Company | MacKenzie Cutler |
| Director | Frank Todaro |
| Production Company | @radical.media |
| Editor | Lucas Spaulding |
| Sound Design Company | Lower East Side |
| Executive Creative Director | Gerry Graf |
| Copywriter | Gerry Graf |
| Executive Creative Director | Adam Goldstein |
| Copywriter | Adam Goldstein |
| Art Director | Marianne Besch |
| Group Creative Director | Marianne Besch |
| Chief Creative Officer | Ted Sann |
| Copywriter | Ernest Lupinacci |
| Agency Producer | Sue Petitti |
| Agency Producer | Jeff Stock |
| Account Manager | Bernadette Murray |
| Account Manager | Rio Slaven |
| Account Manager | Bob Bielskas |
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