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ANDY Awards

Creative Award
New York, United States
Levi's - "Twist" by ANDY Awards 2002

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TitleTwist
Agency
Campaign Twist
Advertiser Levi Strauss & Co.
Brand Levi's
PostedJune 2001
Product Engineered Jeans
Business Sector Clothing
Tagline Twisted to fit
Media Type Television & Cinema
Length
AI Description The Levi's ad, titled "Twist," showcases a dynamic night-time adventure. A diverse group of young friends drives through an urban landscape, exhibiting a sense of freedom and exhilaration. As they move through the night, the camera captures the vibrancy of city lights and their spirited interactions. At one point, they arrive at a gas station, where their playful energy continues with unconventional dance moves, partially enabled by the special effects that highlight the 'twists' in their movement and dress, particularly focusing on their Levi's Engineered Jeans. The ad creatively mixes light, music, and movement to evoke feelings of fun and innovation, underlining the essence of the jeans as stylish and perfectly fit for a youthful, vibrant lifestyle.
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Lighting Director / Lighting
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