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ANDY Awards

Creative Award
New York, United States
Nike - "I Am Tiger Woods" by ANDY Awards 2002

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TitleI Am Tiger Woods
Agency
Campaign W+K Nike case
Advertiser Nike
Brand Nike
PostedAugust 2006
Business Sector Sportswear
Media Type Television
Length
AI Description The Nike ad begins with various children and teenagers of different ethnic backgrounds saying "I'm Tiger Woods." As the video progresses, images shift between color and black-and-white, showing both action shots and close-ups of children holding golf clubs. They mimic Woods' iconic swing on golf courses and urban settings, symbolizing the reach and influence of Tiger Woods as a sports icon. The imagery highlights a sense of community and belonging, with groups of kids playing together and supporting each other. The repeated identification with Tiger Woods conveys a message of unity and shared aspiration, encouraging viewers to see themselves in Tiger Woods. The visuals emphasize diversity, capturing a hopeful, inspiring message. The ad closes with a final shot of a golfer hitting a ball, followed by the iconic Nike swoosh logo, reinforcing the brand's association with excellence and ambition.
Actor / Celebrity