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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Color Banner" by ANDY Awards 2002

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TitleColor Banner
Agency
Campaign Create - Hewlett-Packard
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedDecember 2004
Business Sector IT Solutions & Professional Networks
Media Type Web Advertising/Banners
Market United States
AI Description This HP web banner advertisement showcases three color bars, each displaying a different color—blue, orange, and green. Each bar includes adjustable sliders labeled for red, green, and blue, which signifies the ability to customize colors. The design is minimalist with a clear instructional text saying 'Click arrows to create color.' The HP logo is prominently displayed at the right end of each bar, reinforcing the brand identity. This ad effectively highlights HP’s focus on creativity and customization while maintaining a sleek and modern aesthetic.
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