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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Molecule Banner" by ANDY Awards 2002

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TitleMolecule Banner
Agency
Campaign Create - Hewlett-Packard
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedDecember 2004
Business Sector IT Solutions & Professional Networks
Media Type Web Advertising/Banners
Market United States
AI Description The ad from Hewlett-Packard features an interactive web banner with a scientific theme. Viewers are encouraged to drag and drop different atoms to create a molecule, showcasing both the element selection and bond creation processes. The periodic table is visible, allowing users to choose atoms like hydrogen (H), chlorine (Cl), and fluorine (F). The interaction shows the creation of a CCl2 molecule and eventually a completed trichlorofluoromethane molecule. The banner prominently includes the HP logo, emphasizing the brand's focus on technology and innovation. The clean, minimalist design aligns with educational and scientific aesthetics, encouraging curiosity and engagement from the audience.
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