ANDY Awards

Creative Award

New York, United States

Update

Lipton - "The T's"

7576

Title	The T's
Agency	BBH New York
Campaign	Family - Lipton Sizzle & Stir
Advertiser	Unilever
Brand	Lipton
Posted	December 2004
Product	Sizzle & Stir
Business Sector	Food
Tagline	When you cook, you're a family.
Media Type	Print
Market	United States
AI Description	The advertisement features a well-known celebrity standing beside a fridge, with vibrant magnets and a photograph showcasing the celebrity with a family, evoking a sense of togetherness. The kitchen setting in the background is warm and inviting, with a woman smiling as she stirs a pot, surrounded by family figures. The Lipton Sizzle & Stir product is prominently displayed on the countertop, emphasizing the theme of cooking as a bonding family activity. The tagline "When you cook, you're a family" is prominently featured, aligning the product with the idea of cooking creating familial bonds. The colors are vibrant, reflecting a sense of fun and nostalgia.
Creative Director	Thomas Hayo
Art Director	Gianfranco Arena
Copywriter	Peter Kain
Agency Producer	Mary Cheney
Production Company	@radical.media
Director	Rick LeMoine
Director	Steve Miller
Actor / Celebrity	T.
Actor / Celebrity	George Hamilton
Actor / Celebrity	Mary Lou Retton
Actor / Celebrity	Loni Anderson