The New York Times - "Caps" by ANDY Awards 2002
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| Title | Caps |
| Agency | Lowe |
| Campaign | Rockwell - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | January 2003 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Make sense of our times. |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The ad features an illustration that captures a classic moment in baseball history. A baseball player is seen standing in his uniform holding a bat, with a crowd of spectators cheering him on from behind a fence. The player's attire is traditional, complete with a cap, evoking a sense of nostalgia and celebration of American pastime. The illustration mimics a Norman Rockwell-style painting, emphasizing the community and cultural importance of baseball in the United States. The New York Times logo and tagline "Make sense of our times" are elegantly placed at the bottom, further tying the iconic imagery to the newspaper's role in supporting and exploring historic and cultural narratives. |
| Executive Creative Director | Tony Granger |
| Creative Director | Erik Vervroegen |
| Copywriter | Dave Holloway |
| Art Director | Jan Jacobs |
| Art Director | Eider Suso |
| Photographer | Simon Harsent |
| Illustrator | Norman Rockwell |
| Art Producer | Amy Moorman |
| Producer | Jodi Danow |
| Creative Director | Kerry Keenan |