The New York Times - "Skyline" by ANDY Awards 2002

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TitleSkyline
Agency
Campaign Rockwell - New York Times
Advertiser The New York Times Company
Brand The New York Times
PostedJanuary 2003
Product Newspaper
Business Sector Newspapers, Magazines, Books
Tagline Make sense of our times.
Media Type Newspaper
Market United States
AI Description The advertisement features a classic-style painting of a scene where a sailor stands on a grassy hill with a child by his side. They gaze at the skyline of a city in the distance, symbolizing insight and contemplation. The ambience is serene, painted in neutral tones with seagulls flying above, embodying a moment of reflection. The use of art to convey the message aligns with The New York Times as a brand, known for its thoughtful and insightful journalism. The tagline 'Make sense of our times' emphasizes the publication's role in providing understanding and context to current events.
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Photographer
Illustrator
Art Producer
Producer
Creative Director