The New York Times - "Newspaper" by ANDY Awards 2002
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| Title | Newspaper |
| Agency | Lowe |
| Campaign | Rockwell - New York Times |
| Advertiser | The New York Times Company |
| Brand | The New York Times |
| Posted | January 2003 |
| Product | Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Make sense of our times. |
| Media Type | Newspaper |
| Market | United States |
| AI Description | The advertisement features an illustration reminiscent of Norman Rockwell's style, depicting a caring scene within a hospital room. A doctor, dressed in traditional white attire, stands beside a bed where a sleeping child lies peacefully. The doctor is holding a copy of The New York Times, suggesting that the newspaper is a trusted source of information, much like the care and expertise the doctor represents. The setting exudes a sense of calm and reassurance, reflecting the newspaper's promise to 'make sense of our times.' The muted colors and soft tones lend a classic and timeless feel to the overall image, conveying the reliability and enduring value of The New York Times to families seeking clear and trustworthy information. |
| Executive Creative Director | Tony Granger |
| Creative Director | Erik Vervroegen |
| Copywriter | Dave Holloway |
| Art Director | Jan Jacobs |
| Art Director | Eider Suso |
| Photographer | Simon Harsent |
| Illustrator | Norman Rockwell |
| Art Producer | Amy Moorman |
| Producer | Jodi Danow |
| Creative Director | Kerry Keenan |