Rowenta - "Curler" by ANDY Awards 2002
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Rowenta - "Curler"
- Brand: Rowenta
- Country: Germany
- Advertiser: Rowenta
| Title | Curler |
| Agency | Publicis Werbeagentur GmbH |
| Campaign | Curler |
| Advertiser | Rowenta |
| Brand | Rowenta |
| Posted | October 2002 |
| Product | Curler |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Billboard |
| AI Description | The Rowenta ad showcases a clever and creative billboard that prominently features their signature product, a curler. The ad presents a minimalist white backdrop on which paper is rolled to mimic the curls created by the curler itself, creating a striking 3D visual effect. The paper curl subtly leads the viewer's eye toward the image of the actual curler on the right side of the billboard, with the Rowenta logo prominently displayed in the top right corner. This visually inventive approach not only highlights the product's main feature but also elevates the ad to a piece of visual art, engaging passersby with its clean and modern look. |
| Executive Creative Director | Ljubomir Stoimenoff |
| Creative Director | Willie Demel |
| Creative Director | Marc Nuetzelberger |
| Copywriter | Ronja Ketterer |
| Art Director | Katja Rowold |
| Photographer | Martin Url |