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ANDY Awards

Creative Award
New York, United States
Cheese - "Break In" by ANDY Awards 2002

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TitleBreak In
Agency
Campaign Break In
Advertiser Dairy Management, Inc.
Brand Cheese
PostedJune 2002
Business Sector Cheese
Tagline Ahhh, the power of cheese.
Media Type Television
Length
Market United States
AI Description The ad opens with a mysterious scene where a man's hallway door appears broken. Wearing a purple shirt, he cautiously enters the living room, greeting the unseen intruder Lewis, before continuing to the kitchen, which is a disarray. Drawing closer to the refrigerator, he finds its door ajar and its contents, including cheese, scattered. Intriguingly, within the fridge, there's a tempting block of cheese. As he investigates, a bucket falls from above, covering him in white powder. Surprised, he spots a camera that snaps a photo of his shocked appearance. The ad humorously concludes with the perplexed man holding cheese, conveying that cheese's allure did cause this unexpected situation. A voice playfully assures, "Ah, the power of cheese," reinforcing cheese's irresistible nature. The website ilovecheese.com appears, enhancing the branding.
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Executive Producer
Production Company House of Usher
Director
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Editing Company
Music Company / Composer