Fox Sports - "Leaf Blower" by ANDY Awards 2002
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Fox Sports - "Leaf Blower"
- Brand: Fox Sports
- Country: United States
- Advertiser: Fox Broadcasting Company
| Title | Leaf Blower |
| Agency | TBWA\Chiat\Day San Francisco |
| Campaign | Things made in October - Fox Sports |
| Advertiser | Fox Broadcasting Company |
| Brand | Fox Sports |
| Posted | May 2002 |
| Product | MLB Playoffs |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Beware of things made in October. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Fox Sports ad, titled "Leaf Blower," cleverly fuses humor and chaos to promote the MLB Playoffs. It begins in a busy store where a man is testing a leaf blower with the assistance of a salesman. As they discuss price, the leaf blower unexpectedly goes out of control, wreaking havoc in the shop by knocking over products and causing a fire. The comedic chaos reflects the unpredictability and excitement of the upcoming MLB games. The phrase "Beware of things made in October" is displayed, linking the unpredictability of the leaf blower to the unpredictability of sports. The ad concludes with scenes of a baseball game on a TV screen, driving home the promotion of the MLB Playoffs on FOX. |
| Creative Director | Chuck McBride |
| Art Director | Eric King |
| Copywriter | Eric King |
| Art Director | Jeff Labbé |
| Copywriter | Jeff Labbé |
| Copywriter | Scott Wild |
| Agency Producer | Betsy Beale |
| Production Company | Harvest |
| Producer | Lauren Bayer |
| Director | Baker Smith |